Pulse compresses your ICP, identifies 100 verified high-intent contacts, and maps a why-now trigger for every one. Signal clarity in 14 days.
Pulse exists to answer one question: should you run outbound right now — or not.
Most outbound fails before the first message is written. The list is wrong — built from static filters that capture who looks like a buyer, not who is actually ready to move.
Pulse identifies real behavioral signals first — hiring, funding, product moves, public complaints — then builds your contact list around the people at the center of those signals. Every contact comes with a documented why-now trigger. That trigger becomes the foundation of every message.
The commercial logic: outbound to unvalidated lists wastes budget and burns domain reputation. Pulse gives you a Go or Refine decision at Day 14 — before you spend a dollar on execution. This prevents wasted outbound spend and protects domain reputation. If the signal isn't strong enough, you know before the cost compounds.
New JDs in GTM, engineering, or ops roles signal growth pressure, budget unlock, or capability gaps — all buying triggers.
Post-raise companies have 60–90 days of high vendor receptivity. GTM decisions happen fast. Most vendors miss the window.
Shipping a new tier, entering a new market, or changing pricing creates downstream pain that often requires new tooling.
Public frustration with current tools or workflows is active pain on record. The right message at the right time converts.
Board cycles, fiscal quarters, conference seasons, and renewal windows all create predictable buying pressure.
Structured, fast, and designed to reach a clear decision — not to keep you in research indefinitely.
One focused session to eliminate 70% of vague segments and lock in the precise profile of your highest-probability buyer. Role, company stage, tech environment, pain pattern. We compress, you confirm.
We run your ICP against live signal sources — job boards, funding databases, product announcements, social signals. We identify 100 contacts showing active buying intent and research each one individually. No tool exports. No unverified lists.
For the top 20 contacts, we document the exact trigger that makes them a priority right now — the specific event or signal that creates a why-now angle for outreach. This is not a template. Every entry is written from the signal data.
We score the signal strength across your contact pool and give you a clear recommendation: Go (proceed to outbound with Engage) or Refine (adjust ICP or signal parameters before spending on activation). No obligation to proceed either way.
A locked, precise buyer profile that eliminates vague segments — so every contact on your list has a real reason to be there.
Every contact is individually researched and verified. Name, role, company, LinkedIn, signal source. No tool-only exports.
The specific, documented reason each of your top 20 contacts is likely to move now. Written from signal data, not assumptions.
A clear Go or Refine signal at Day 14. Not a vague summary — a scored recommendation with the reasoning behind it.
A shared, prioritized view of your contact pool — updated weekly so you always know which signals are freshest.
A 20-minute recorded update every week — no heavy calls, no bloated reports. Watch it when it suits you, reply async.
Every contact in your list is researched and documented to this level — before we write a single message.
Marcus Chen
Co-founder & CTO
linkedin.com/in/marcuschen · verified
Pre-seed announcement — TechCrunch, 14 days ago. $3.2M raised. Investors: Pear VC, angels from Stripe and Vercel.
Lead with the post-raise GTM window — acknowledge the moment, not the product. Reference the sales ops hire as validation that GTM is now a priority. Avoid technical positioning; CTO is already deep in it. Connect to pipeline velocity before Series A.
Pulse is the cheapest place to be wrong. If the signal isn't strong, you know at Day 14 — not after 3 months of failed outbound.
The Activation Readiness Score tells you whether to proceed before spending on execution. Go = strong signal, move to Engage. Refine = fix the targeting first. Either way, you don't burn budget on guesswork.
The ICP Compression Session is the only synchronous commitment in Pulse. No ongoing workshops. One focused session, then we do the research.
A shared view of your contact pool prioritized by signal strength. You see exactly what we see, updated weekly. No waiting for a report.
There's no contract to proceed to Engage. Pulse stands alone. If you want the signal data to run outbound yourself, you can. Most founders add Engage once they see what the list looks like.
Start with Pulse. If signal is strong at Day 14, add Engage. Most clients find the first 30 days of signal data is enough to make that decision clearly.